masak-masak /mah-sahk, ˈmɑsɑk̚/ n.
A favourite children’s pastime of play-cooking.
MASAK-MASAK is a reflection of the importance of "play" in our everyday lives, to take time to foster our imaginations and creativity. This August, as we grapple with what it means to be Singaporean amidst global uncertainty, we'd like to take a moment to celeberate Singapore through the nostalgic lens of childhood. From beloved HDB designs to our vibrant food culture, this is a sentimental homage to all the quintessential parts of Singapore that makes it home, truly.
Every single one is individual and unique — there is only one of each in the entire world.